Young Han Bae, PhD

Assistant Professor of Marketing
President of SBD (Sigma Beta Delta), Business Honor Society
Frable Building 210A, 412-675-9055
Mailing Address: 
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

Spring 2017
Class Class Title Days & Times Room Class Dates
MKTG 220-021 (4622) Intro Selling Tech (Lecture) Mo 6:00PM - 9:00PM Frable Building 217 Jan 9, 2017- Feb 26, 2017
MKTG 301-001 (4678) Prin of Mktg (Lecture) Mo We 9:05AM - 10:20AM Crawford Building 104 Jan 9, 2017- Apr 28, 2017
MKTG 342-001 (26042) Marketing Research (Lecture) Mo We 10:35AM - 11:50AM Crawford Building 005 Jan 9, 2017- Apr 28, 2017
  Office Hours Mo 12:15PM - 2:15PM; Tu We 12:15PM - 1:15PM Frable Building 210A  
Ph.D. in Marketing, University of Iowa
M.S. in Statistics, Stanford University
B.S. in Economics, PNU
Research Interests: 
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface
Recent publications:
Bae, Y. H., Jun, J. W., & Hough, M. (2016). Uses and Gratifications of Digital Signage and Relationships with User Interface. Journal of International Consumer Marketing.
Jun, J. W., Park, H., & Bae, Y. H. (2015). Considerations on Revenue Uses of Fund-rasing Advertising. Journal of Public Policy & Governance, 9(1), 3-20.
Jun, J. W., Kim, J., Cheon, Y., & Bae, Y. H. (2015). Effects of Network Televison CSR on Corporate Reputation and Channel Loyalty: A Focus on SBS. The Korean Journal of Advertising, 26(1), 187-206.