Young Han Bae, PhD

Assistant Professor of Marketing, Business
President of SBD (Sigma Beta Delta), Business Honor Society
Office Phone: 412-675-9055
Office Location: Frable Building 210A
Mailing Address:
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Bottom Fields


Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

FALL 2017
Class Class Title Days & Times Room Class Dates
MKTG 301-001 (4406) Prin of Mktg (Lecture) Mo We 4:00PM - 5:15PM Frable Bldg 314 Aug 21, 2017- Dec 8, 2017
MKTG 450-021 (23328) Marketing Strategy (Lecture) Mo We 6:00PM - 7:15PM Frable Bldg 217 Aug 21, 2017- Dec 8, 2017
MKTG 301W Prin of Mktg (World Campus)   Web Aug 21, 2017- Dec 8, 2017
  Office Hours "Mo We 3:15PM - 4PM & 5:15PM - 6PM;
Tu 12:15PM - 1:15PM " Frable Building 210A  
Research Interests
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface