Young Han Bae, PhD

Assistant Professor of Marketing, Business
President of SBD (Sigma Beta Delta), Business Honor Society
Office Phone: 412-675-9055
Office Location: Frable Building 210A
Mailing Address:
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Bottom Fields


Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

Class Class Title Days & Times Room
MKTG 301-001 Prin of Mktg (Lecture) Mo We 4:00PM - 5:15PM Frable Bldg 314
MKTG 343-001 Marketing Analytics (Lecture) Mo We 2:30PM - 3:45PM Frable Bldg 217
  Office Hours Mo We 12:30 PM - 2:30 PM Frable Building 210A
Research Interests
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface