This website serves as the guide for editorial and general marketing/communications standards of the college, and is aligned with those of the University. To ensure consistency, these standards should be applied to all promotional communications, whether in print or online.

By adhering to these standards, all units will help to project an image of cohesiveness and excellence that plays an important role in attracting high-quality students and faculty. Maintaining this image communicates the sense of stature, history, and quality for which Penn State University is known.

The Official Strategic Communications University webpage offers many other social media guidelines and resources, including the official shield avatar, advice on dealing with negativity in social comments, and more!

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