Young Han Bae, PhD

Associate Professor of Marketing, Business

Project and Supply Chain Management

yzb1@psu.edu

Office Phone: 412-675-9055

Office Location: Frable Building 210A

Office Hours:

Mon and Wed 4:30 pm - 6:00 pm; Thurs 12:00 pm -1:00 pm

Mailing Address:

Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Bottom Fields

Bio

Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

Research Interests

Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface

Education

Ph.D. in Marketing, University of Iowa

M.S. in Statistics, Stanford University

B.S. in Economics, PNU

Course Schedule

BA 495A-002 BUSINESS INTERNSHIP

Meeting Location:

BY APPT

MKTG 220 -001Intro Selling Tech

Meeting Location:

WEB

MKTG 301-001 Prin of Mktg

Meeting Location:

Frable Building 314

Meeting Days/Times:

M W 06:00 pm -07:15 pm

MKTG 450-001 Marketing Strategy

Meeting Location:

Frable Building 219

Meeting Days/Times:

M W 07:30 pm-08:45 pm