Young Han Bae, PhD

Assistant Professor of Marketing, Business
President of SBD (Sigma Beta Delta), Business Honor Society
Project and Supply Chain Management
yzb1@psu.edu
Office Phone: 412-675-9055
Office Location: Frable Building 210A
Mailing Address:
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Bottom Fields

Bio

Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

FALL 2018
Class Class Title Days & Times Room
MKTG 220-021 Intro to Selling Web Web
MKTG 301-001 Principles of Marketing Mo We 6:00PM - 7:15PM Frable 205
MKTG 450-032 Marketing Strategy Sa 8:00AM - 2:30PM Frable 314
  Office Hours Mo We 4:00PM - 6:00PM  
Research Interests
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface