Assistant Professor of Marketing, Business Project and Supply Chain Management yzb1@psu.edu Office Phone: 412-675-9055 Office Location: Frable Building 204C Mailing Address: Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132 Bottom FieldsBio Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals. Teaching Interests: Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing FALL 2018 Class Class Title Days & Times Room MKTG 220-021 Intro to Selling Web Web MKTG 301-001 Principles of Marketing Mo We 6:00PM - 7:15PM Frable 205 MKTG 450-032 Marketing Strategy Sa 8:00AM - 2:30PM Frable 314 Office Hours Mo We 4:00PM - 6:00PM Frable 204C Research Interests Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface Education Ph.D. in Marketing, University of IowaM.S. in Statistics, Stanford UniversityB.S. in Economics, PNU
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