Biography
Dr. Bae is in the areas of empirical marketing model, marketing analytics,
digital marketing, and marketing strategy. Several articles have appeared in
high quality marketing/business journals.
Research Interests
Empirical marketing modeling, marketing analytics/text mining, digital
marketing, CSR-Firm performance/risk, new digital media advertising,
cross-cultural studies, weather marketing, marketing and customer metrics
Teaching Interests: Marketing research, Marketing Analytics, Database
Management, Digital Marketing, Marketing Strategy, Global Marketing, Principles
of Marketing
Area(s) of Expertise : Marketing Analytics, Empirical Marketing Modeling,
Digital Marketing, Marketing Strategy, Business Ethics
Education
Ph.D. in Marketing, University of Iowa, IA
M.S. in Statistics, Stanford University, CA
B.S. in Economics, PNU, South Korea