On-Campus Office Hours:
Mondays: 5:15 p.m. ~ 6:15 p.m.
Wednesdays: 5:15 p.m. ~ 6:15 p.m.
Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.
Marketing research, marketing analytics, database management, marketing strategy, principles of marketing, global marketing
Area(s) of Expertise:
Marketing Analytics, Empirical Marketing Modeling, Marketing Strategy, Business Ethics
Research, Professional or Personal Interests:
Empirical marketing modeling, marketing analytics/text mining, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface
Ph.D. in Marketing, University of Iowa, IA
M.S. in Statistics, Stanford University, CA
B.S. in Economics, PNU, South Korea