Biography
Virtual office hours via Zoom, March 16 - April 3.
https://psu.zoom.us/j/746896286
Tue - 12:15 pm ~ 1:35 pm
Wed - 12:15 pm ~ 1:15 pm
Thur - 12:15 pm ~ 1:35 pm
Other times available by appointment.
Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.
Teaching Interests:
Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing
Research Interests
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface
Education
Ph.D. in Marketing, University of Iowa
M.S. in Statistics, Stanford University
B.S. in Economics, PNU