Young Han Bae, Ph.D.

Penn State Lion Mark
Associate Professor of Marketing, Business
Co-Chair, Senate Committee
Office Phone
Office Location
Frable Building, 201A, Business Faculty Suite
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132
    Biography

    Fall 2021

    On-Campus Office Hours:
    Mondays:  5:15 p.m. ~ 6:15 p.m.
    Wednesdays:  5:15 p.m. ~ 6:15 p.m.


    Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

    Teaching Interests:
    Marketing research, marketing analytics, database management, marketing strategy, principles of marketing, global marketing

    Area(s) of Expertise:
    Marketing Analytics, Empirical Marketing Modeling, Marketing Strategy, Business Ethics

    Research, Professional or Personal Interests:
    Empirical marketing modeling, marketing analytics/text mining, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics

    Research Interests

    Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface

    Education

    Ph.D. in Marketing, University of Iowa, IA

    M.S. in Statistics, Stanford University, CA

    B.S. in Economics, PNU, South Korea