Young Han Bae, Ph.D.

Penn State Lion Mark
Associate Professor of Marketing, Business
Office Phone
Office Location
Frable Building, 201A, Business Faculty Suite
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132
    Biography

    Spring 2022

    On-Campus Office Hours:
     


    Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

    Teaching Interests:
    Marketing research, marketing analytics, database management, marketing strategy, principles of marketing, global marketing

    Area(s) of Expertise:
    Marketing Analytics, Empirical Marketing Modeling, Marketing Strategy, Business Ethics

    Research, Professional or Personal Interests:
    Empirical marketing modeling, marketing analytics/text mining, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics

    Research Interests

    Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface

    Education

    Ph.D. in Marketing, University of Iowa, IA

    M.S. in Statistics, Stanford University, CA

    B.S. in Economics, PNU, South Korea