Young Han Bae, PhD

Penn State Lion Mark
Associate Professor of Marketing, Business
Office Phone
Office Location
Frable Building, 210A
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Virtual office hours via Zoom, March 16 - April 3.

Tue - 12:15 pm ~ 1:35 pm
Wed - 12:15 pm ~ 1:15 pm
Thur - 12:15 pm ~ 1:35 pm

Other times available by appointment.

Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

Research Interests

Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface


Ph.D. in Marketing, University of Iowa

M.S. in Statistics, Stanford University

B.S. in Economics, PNU

Course Schedule
Spring 2020 Semester:
Greater Allegheny
MKTG 301-001 Prin of Mktg
Frable Building 314
T Th 01:35 pm -02:50 pm
MKTG 342-001 Marketing Research
Frable Building 219
T Th 03:05 pm-04:20 pm
MKTG 301W-001 - Principles of Marketing (WC)