Young Han Bae, PhD

Assistant Professor of Marketing, Business

Project and Supply Chain Management

yzb1@psu.edu

Office Phone: 412-675-9055

Office Location: Frable Building 210A

Office Hours:

Mondays: 1:00 PM - 2:30 PM; 5:15 PM - 5:45 PM
Fridays: 1:00 PM - 2:30 PM; 5:15 PM - 5:45 PM

Mailing Address:

Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Bottom Fields

Bio

Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests:

Marketing research, marketing analytics, marketing strategy, principles of marketing, global marketing

SPRING 2019
Class	Class Title	Days & Times	Room
MKTG 301W-001	Principles of Marketing	World Campus Web	WEB
MKTG 301-001	Principles of Marketing	Mo Fr 2:30PM - 3:45PM	Frable 314
MKTG 342-001	Marketing Research	Mo Fr 4:00PM - 5:15PM	Frable 217
BA 495A-002	Business Internship	TBA	APPT
BA 495B-002	RESEARCH IN BUS	TBA	APPT

Research Interests

Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface

Education

Ph.D. in Marketing, University of Iowa

M.S. in Statistics, Stanford University

B.S. in Economics, PNU