Biography
Spring 2022
On-Campus Office Hours:
Professor Bae is in the areas of empirical marketing model, marketing analytics, and marketing strategy. Several articles have appeared in marketing journals.
Teaching Interests:
Marketing research, marketing analytics, database management, marketing strategy, principles of marketing, global marketing
Area(s) of Expertise:
Marketing Analytics, Empirical Marketing Modeling, Marketing Strategy, Business Ethics
Research, Professional or Personal Interests:
Empirical marketing modeling, marketing analytics/text mining, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics
Research Interests
Empirical marketing modeling, marketing analytics/text mining, new digital media advertising, non-profit and public sector organization marketing, destination marketing, cross-cultural studies, weather marketing, marketing and customer metrics, marketing-finance interface
Education
Ph.D. in Marketing, University of Iowa, IA
M.S. in Statistics, Stanford University, CA
B.S. in Economics, PNU, South Korea