Young Bae, Ph.D.

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Associate Professor of Marketing, Business
Frable Building, 210A, Business Faculty Suite
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Fall 2022 Semester

On-Campus Office Hours:

  • Monday - 3:00 p.m. - 4:00 p.m. | 5:15 p.m. - 5:45 p.m.
  • Wednesday - 3:00 p.m. - 4:00 p.m. | 5:15 p.m. - 5:45 p.m.

Professor Bae is in the areas of empirical marketing model, marketing analytics, digital marketing, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests: Marketing research, Marketing Analytics, Database Management, Digital Marketing, Marketing Strategy, Global Marketing, Principles of Marketing

Area(s) of Expertise : Marketing Analytics, Empirical Marketing Modeling, Digital Marketing, Marketing Strategy, Business Ethics


Empirical marketing modeling, marketing analytics/text mining, digital marketing, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics

Ph.D. in Marketing, University of Iowa, IA

M.S. in Statistics, Stanford University, CA

B.S. in Economics, PNU, South Korea

BA 495A
By Appointment
MKTG 301
Frable 310
M W F 2:30 PM - 3:20 PM
MKTG 342
Frable 219
M W 4:00 PM - 5:15 PM