Kenneth Henrie, PhD

Penn State Lion Mark
Assistant Teaching Professor of Marketing, Business
Office Phone
Office Location
Frable Building, 201J
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132
    Biography

    Virtual Office Hours via Zoom

    https://psu.zoom.us/j/7168053606 
     


    Dr. Henrie has 14 years of higher education experience both in the US and the UK. He brings several years of practical experience in marketing, mostly in sales, in the financial, insurance, and durable consumer goods industries. 

    A long time Penguins fan, he arrives to Pittsburgh with his wife Natasha, and sons Augustus, Felix and Rufus.

     

    Area(s) of Expertise: Sales, Consumer Behavior, Branding

    Research Interests

    Persuasion and its impact on consumer behavior, Ethnography in consumer research and pedagogy,

    Publications

    Snipes. Michael, & Henrie, Kenneth (2019), “Economics as Myth: Comparison of Mythological Narratives in Iceland and the United Kingdom” Journal of Interdisciplinary Economics. Currently Under Review

    Henrie, Kenneth & Gilde, Christian (2019) “An Examination ofthe impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective” Social Sciences Special Issue: Media and Nationalism in the Network Society. ISSN 2076-0760

    Henrie, Kenneth M., & Miller Darryl W., (2011), “An Examination of Mediation: Insights into the Role of Psychological Mediators in the use of Persuasion Knowledge”, International Journal of Consumer Relationship Marketing & Management, 2(2).

    Henrie, Kenneth M, (2010), “Why They Watch: A Consumer Typology of American Tailgaters”, North American Society of Sociology of Sport-Annual Conference, November 2010, San Diego, CA

    Henrie, Kenneth M., & Taylor, D. Christopher, (2009), “Use of Persuasion Knowledge by the Millennial Generation”. Young Consumers, 10(1).

    Education

    Doctor of Business Administration, Marketing | Argosy University Twin Cities | 2007

    Master of Business Administration | New Mexico State University | 2002

    Bachelor of Business Administration, Marketing | New Mexico State University | 2000