Rosemary Martinelli

Penn State Mark
Lecturer, Communications
Lecturer in Marketing, Business
Office Phone
Office Location
Frable Building, 201B
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132
Biography

Virtual Office Hours via Zoom

https://psu.zoom.us/s/91168313249

After each class for one hour and by appointment, anytime as agreed upon between instructor and student.

Students should follow the ZOOM link for the course


With more than 25 years of professional experience in corporate communications, marketing, public relations, brand visioning, multimedia communications, news and public affairs, and corporate citizenship/philanthropy, Rosemary Martinelli has worked for nonprofits and corporations throughout the United States.  Her experience spans industries from retail to multimedia to academia to energy, nonprofit, and technology organizations. In those companies and organizations, she has served in a variety of capacities as a news reporter and producer, assignment editor, consultant, corporate spokesperson, marketing and philanthropy executive, and published writer.   Her communications work also included tenures at various media organizations in the roles of news director, reporter, writer, creative services director, and marketing executive for stations including WDUQ (NPR), KDKA, WQED Multimedia, and WPXI-TV.

Ms. Martinelli’s professional work has been honored with dozens of communications and professional awards, including five Mid-Atlantic Emmy nominations for television promotion; a Pennsylvania Association of Broadcasters Award;   National Bellringer Awards for Community Relations Excellence; International Association of Business Communicators Golden Triangle Awards; Association for Women in Communications Matrix/Clarion Awards; Public Relations Society of America awards; Golden Quill Award for Journalistic Excellence; and awards from the American Gas Association and Utility Communicators International. 

Ms. Martinelli also received the YWCA of Greater Pittsburgh’s Tribute to Women Award in communications, one of the highest recognitions given to women of leadership in the Pittsburgh region. For her dedication to teaching, the University of Phoenix honored her with a Distinguished Faculty of the Year Award in 2011.

She has served, with distinction, on the boards of directors of a variety of community organizations, including Beginning with Books, the Roberto Clemente Foundation, The Press Club of Western Pennsylvania, and the Communications Advisory Board of The Pennsylvania State University—Beaver Campus, to name a few. In Fall, 2020, she will take on the role of chairperson for Penn State Greater Allegheny's Faculty Senate.

Ms. Martinelli is often called upon to write for journals, magazines and nationally-published books on topics related to marketing, media relations, communications and social responsibility. She most recently was a featured expert on community relations as a business strategy in the book “Recalculating,” a compendium of small business strategies from 97 of the country’s top business writers and consultants. She also authored articles and book chapters for PR News Press and the Council on Foundations.  She is a sought-after speaker and trainer in communications, non-profit management, and integrated marketing workshops. In 2018 and 2019, she served as a conference speaker for the Broadcast Education Association (BEA) Conference where she shared her professional work and provided training in 1) how to secure corporate and foundations grants for multimedia educational programs and video production and 2) how to strategically position communications and journalism degrees in a changing media society. 

At Penn State Greater Allegheny, Ms. Martinelli serves as the faculty advisor to The GA-Zette, the campus newspaper, and she is currently working with interested students to form a campus speech club that will affiliate with internationally-known Toastmasters.  

Teaching Interests:
Broadcasting, Journalism, News Writing, Media Relations, Marketing and Public Relations, Corporate Citizenship, Writing and Marketing Communications

Area(s) of Expertise:
Broadcasting, Journalism, News Writing, Media Relations, Marketing and Public Relations, Corporate Citizenship, Writing and Marketing Communications

Research Interests

Value of the humanities in the business world

Corporate social responsibility and its value to the bottom line in business

Corporate/nonprofit partnerships

Student journalism

Local news/News ethics/Multi-platform journalism

Public Relations/Integrated Marketing Communications

Publications

Martinelli, Rosemary (2020).  "The Evolving World of Public Relations:  Beyond the press release. "   Published by the Pennsylvania State University, ACT--Affordable Course Transformation.  

Martinelli, Rosemary (2016) “The Final Page of the Small Business Plan: Five Tools To Make Goodwill a Good Business Strategy.”  In Recalculating:  97+ Experts on Driving Small Business Growth. (1st ed., pp.73-76).  New York. Small Business Digest and Brick Tower Press.  

Martinelli, Rosemary (2015) “Employee Volunteerism:  The Long-Lost, Highly-Valuable Business Public Relations Tool.”  In The Book of Employee Communications:  Strategy and Tactics (5th ed., pp.43-46).  Rockville, MD:  PR News Press/prnewsonline.com 

Martinelli, Rosemary (2014) “Maximizing Measurement’s Value in the Nonprofit World.”  In PR Measurement:  Proving the Performance of PR Strategies (7th ed., pp.138-140).  Rockville, MD:  PR News Press/prnewsonline.com 

Martinelli, Rosemary (2013) “Beyond the Release: 5 Tips for Forging Strong Media Relationships.” In Media Training Guidebook (5th ed., pp. 58-60).  Rockville, MD:  PR News Press/prnewsonline.com

Martinelli, Rosemary (2012) Strategies for Proving that Goodwill is Good Business. In PR Measurement Guidebook (6th ed., pp. 204-208).  Rockville, MD:  PR News Press/prnewsonline.com

Education

Martinelli is a summa cum laude graduate of Duquesne University and holds a master’s degree in corporate communications, with honors, also from Duquesne. She completed the certification in corporate community relations from Boston College’s Center for Corporate Citizenship. In 2018, she completed all three levels of certification to teach for Penn State’s World Campus. She is a trained group facilitator for businesses and non profits and was a former lead faculty/advanced facilitator for the University of Phoenix.

Papers and Presentations

"Welcome to My Classroom:  Real Life, Real Work, Real Experiences."  With Angela Dick at the Teaching and Learning with Technology Virtual Summer Series Conference.  The Pennsylvania State University, State College, PA.  July 15, 2020.  

“Financing Documentaries: Finding funds to realize your vision.” Broadcast Education Association (BEA) Conference.  Las Vegas, NV.  April 9, 2019.

“Unconventional Career Paths.”  Broadcast Education Association (BEA) Conference.  Las Vegas, NV.  April 10, 2018.

“Finding and Obtaining Grants to Further Program Goals.”  Broadcast Education Association (BEA) Conference. Las Vegas, NV. April 7, 2018.

“’RE’ Is More Than A Prefix.” Priority Two.  Pittsburgh, PA.  December 7, 2016.

“Forging Partnerships with Businesses and Corporations.”  The NonProfit Research Center.  Pittsburgh, PA.  November 30, 2016.

“Effective Public Speaking.”  Pittsburgh Young Professionals.  Pittsburgh, PA.  March 29, 2016.

Course Schedule
CAS 100A, 002 - Effective Speech
ZOOM
Tu, Th 1:35pm - 2:50pm
COMM 1, 001 - Newspaper Prac
By Appt
COMM 260W, 021 - New Writing
Frable Bldg 219
W 6:00pm - 9:00pm
COMM 370, 021 - Public Relations
Frable Bldg 219
Tu 6:00pm - 9:00pm