Young Bae, Ph.D.

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Associate Professor of Marketing, Business
Program Coordinator, Business
Frable Building, 210A, Business Faculty Suite
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Professor Bae is in the areas of empirical marketing model, marketing analytics, digital marketing, and marketing strategy. Several articles have appeared in marketing journals.

Teaching Interests: Marketing research, Marketing Analytics, Database Management, Digital Marketing, Marketing Strategy, Global Marketing, Principles of Marketing

Area(s) of Expertise : Marketing Analytics, Empirical Marketing Modeling, Digital Marketing, Marketing Strategy, Business Ethics

Empirical marketing modeling, marketing analytics/text mining, digital marketing, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics

Ph.D. in Marketing, University of Iowa, IA

M.S. in Statistics, Stanford University, CA

B.S. in Economics, PNU, South Korea

MKTG 301
Frable Building 314
Mon., Wed. 2:30 - 3:45 p.m.
MKTG 342
Frable Building 219
Mon., Wed. 4:00 - 5:15 p.m.
MKTG 343
Asynchronous course with no specific meeting days/times