Professor Bae is in the areas of empirical marketing model, marketing analytics, digital marketing, and marketing strategy. Several articles have appeared in marketing journals.
Teaching Interests: Marketing research, Marketing Analytics, Database Management, Digital Marketing, Marketing Strategy, Global Marketing, Principles of Marketing
Area(s) of Expertise : Marketing Analytics, Empirical Marketing Modeling, Digital Marketing, Marketing Strategy, Business Ethics
Empirical marketing modeling, marketing analytics/text mining, digital marketing, CSR-Firm performance/risk, new digital media advertising, cross-cultural studies, weather marketing, marketing and customer metrics
Ph.D. in Marketing, University of Iowa, IA
M.S. in Statistics, Stanford University, CA
B.S. in Economics, PNU, South Korea