Young Bae, Ph.D.

(He, Him, His)
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Associate Professor of Marketing, Business
Program Coordinator, Business
Frable Building, 210 A, Business Faculty Suite
Penn State Greater Allegheny, 4000 University Drive, McKeesport, PA 15132

Dr. Bae is in the areas of empirical marketing model, marketing analytics,
digital marketing, and marketing strategy. Several articles have appeared in
high quality marketing/business journals.

Empirical marketing modeling, marketing analytics/text mining, digital
marketing, CSR-Firm performance/risk, new digital media advertising,
cross-cultural studies, weather marketing, marketing and customer metrics

Teaching Interests: Marketing research, Marketing Analytics, Database
Management, Digital Marketing, Marketing Strategy, Global Marketing, Principles
of Marketing

Area(s) of Expertise : Marketing Analytics, Empirical Marketing Modeling,
Digital Marketing, Marketing Strategy, Business Ethics

Ph.D. in Marketing, University of Iowa, IA

M.S. in Statistics, Stanford University, CA

B.S. in Economics, PNU, South Korea