Shape the Future of Business
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About the Program
The Business degree gives you a strong foundation in management, marketing, finance, and analytics. You’ll build practical skills that prepare you to lead teams, analyze data, manage budgets, and solve real business challenges.
Students can choose a focused pathway or customize their degree to match their career goals. No matter which path you choose, you’ll graduate ready to succeed in today’s fast-moving business world.
Degree Pathways
- Accounting: Study financial and managerial accounting, auditing, and taxation.
- Smeal Conditional Early Acceptance Program: Third-year Accounting students may qualify for early acceptance into a master’s program in Accounting or Taxation at Smeal — no deposit required.
- Business Analytics: Learn data-driven decision-making, database management, and digital marketing strategy.
- Management and Marketing: Develop skills in leadership, consumer behavior, marketing strategy, and global management.
- Individualized Business: Customize coursework in areas like entrepreneurship, international business, or business law.
Career Opportunities
With a Business degree, you can pursue careers in areas such as:
- Accounting and finance
- Business management and operations
- Marketing, sales, and business development
- Data and business analytics
- Brand and reputation management
- Human resources
- Entrepreneurship, startups, and consulting
- Nonprofit and public sector leadership
Curriculum Details
View official course requirements and suggested academic plans in the Undergraduate Bulletin.
