Shape the Future of Business
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About the Program
The Business program gives you a strong foundation in areas like management, marketing, finance, and analytics. Students can choose to focus on accounting, analytics, management/marketing, or design a track that matches their own career goals. No matter the path, you’ll graduate ready to succeed in a variety of industries.
Degree Pathways
Accounting: Focus on financial and managerial accounting, auditing, and taxation
Smeal Conditional Early Acceptance Program: If you’re a third-year Accounting major at any Penn State campus, the Conditional Early Acceptance program offers a direct pathway to a master’s degree in Accounting or Taxation at Smeal—no deposit required.
Business Analytics: Apply data-driven decision-making and learn analytics, database management, and digital marketing
Management and Marketing: Develop skills in leadership, consumer behavior, marketing strategy, and global management
Individualized Business: Customize coursework in areas like entrepreneurship, international business, or business law
Career Opportunities
Graduates from the our program have gone on to work in areas such as:
Accounting and finance
Business management and operations
Marketing, sales, and business development
Data and business analytics
Brand and reputation management
Human resources
Entrepreneurship, startups, and consulting
Nonprofit and public sector leadership
Curriculum Details
The official course requirements, including suggested academic plans, are available in the Undergraduate Bulletin.
