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  1. Home
  2. Academics
  3. Business (B.S.)
Management and Marketing Option

Management and Marketing Option

Penn State Greater Allegheny is pleased to offer a Bachelor of Science degree in Business. This program is designed for students who wish to become flexible business professionals, equipped to adapt to the ever-changing workplace of the future.

Management and marketing option

Through the choice of an 18-credit option, students can develop a concentration in management and marketing.

A successful business in the 21st century relies heavily on several primary operations that allow the business to grow and flourish. Two of the most crucial pieces to this puzzle are management and marketing.

Management

In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to:

  • handle the critical day-to-day challenges of business
  • develop new approaches to the design of organizations
  • use the tools needed to manage

Marketing

Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. The marketing aspect of our business program will teach you how to:

  • determine and respond to consumer preferences
  • design and create new products
  • develop pricing structures
  • advertise effectively

Having a strong understanding of general business practices and a concentration in management and marketing will make you a valuable asset to any organization. The management and marketing option ensures that you’ll develop the skills to meet the demands of the business community.

What can I do with the management and marketing option?

The management and marketing option will prepare you for a career in business in numerous areas. A variety of jobs can be found in many disciplines.

  • Consulting firms
  • Government agencies
  • Business start-ups
  • Family-owned businesses
  • Marketing management
  • Brand management
  • Advertising
  • Retail
  • Consumer affairs
woman writing notes on a notebook.

An internship is one of my Business/Marketing & Management degree requirements. I have had the amazing opportunity to intern in the Strategic Planning and Communications Office on campus. I have learned so much. This experience is allowing me to add many new skills to my resume. I can’t wait to apply everything I’ve learned here to my future endeavors after I graduate in May."

Morgan Williams, Business Student

Business (B.S.)

  • Accounting Option
  • Business Analytics Option
  • Management and Marketing Option
  • Business Related Minor Options
  • Meet the Business Faculty
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Penn State Greater Allegheny

Located on 52-acres, Penn State Greater Allegheny is a residential campus offering 2 year and 4 year degree programs, including the Bachelor in Social Work program, starting in Summer 2022.  Students benefit from small class sizes, numerous on-campus job opportunities, and a Digital Fluency Project which places an iPad in the hands of each student.  
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